How to Use QR Codes to Enhance the Appeal of Tea Packaging?
Original: https://cli.im/article/detail/2316
At a high-end shopping mall in Hangzhou, Zhang, a salesperson at a tea counter, noticed an interesting phenomenon: 60% of customers, after picking up a tea cake, first took out their phones to scan the QR code on the packaging rather than smelling the aroma or examining its appearance. Operational data from a well-known tea company confirms this quiet revolution: "This month's scan volume has increased by 130% compared to the same period last year, and the proportion of users aged 25-35 among those scanning the codes has exceeded 58% for the first time."
Consumers now default to "scanning QR codes = verification + information retrieval," leading to gradual changes in traditional tea packaging. Practical tests by the author revealed that scanning a QR code on a certain Jin Jun Mei tea provided access to up to 27 pieces of information, ranging from the tea's origin to tutorials on the kneading techniques of intangible cultural heritage inheritors, creating a multi-dimensional brand recognition scenario.
I. Functions of QR Codes for Tea Introduction
A small QR code on tea packaging can help you achieve the following major functions:
An "Information Magnifying Glass" for Product Labels
The space on tea packaging is limited, making it nearly impossible to include detailed information about origin, craftsmanship, and flavor profile. Adding a QR code to the packaging allows for the display of more comprehensive content. Customers can scan the code to learn that this tea comes from the core production area of West Lake, is hand-fried, and has a light orchid fragrance... The richer the information, the stronger the purchasing desire.
Brewing Tutorial Videos: Step-by-Step Tea Guidance
Brewing tea is a skilled task; different teas require different water temperatures, but many customers are unaware of the distinctions. Adding brewing tutorial videos to the QR code demonstrates brewing techniques using different water qualities and temperatures. For example, brewing green tea with 85°C soft water releases a refreshing aroma, while brewing black tea with 95°C hard water results in a mellow and enduring flavor. Such content is not only practical but also makes customers feel that "this brand is truly professional."
Adding Contact Information: From Discovery Directly to Repurchase
To encourage customers to contact you or make repeat purchases, the QR code can include a sales WeChat ID, phone number, or even a direct link to your official website for purchasing. After scanning, customers can view detailed tea information and, if satisfied, proceed to repurchase, shortening the purchasing path.
Real-time Updates: Print Once, Content Stays Fresh
Tea prices may change, and introductory content needs constant optimization and updates. Traditional packaging cannot be altered once printed, but the content behind a QR code can be adjusted at any time. You can even print the packaging first and add the tea introduction content to the QR code later. Customers scanning the same code always see the latest information, saving both money and effort.
II. Comparison of Four Tools for Creating Tea Introduction Content
| Tool | Core Advantage | Disadvantages | Price |
|---|---|---|---|
| CaoLiao QR Code | Free to create, unlimited number of QR codes generated, unlimited scans, supports bulk generation | No 3D page-flip effect | 0-2680 RMB/year |
| Chuanger | Vast library of design templates, capable of creating e-commerce posters and long-image templates | Free version includes watermarks | 0-159 RMB/year |
| Yunzhan Wang | Import PDF to generate e-books, 3D page-flip effect | Requires preparing a PDF first | 0-8758 RMB/year |
| FLBOOK | 3D page-flip e-book | Free version does not support videos | 0-5888 RMB/year |
Tool Comparison Summary
- If you have a large product volume and want to create QR codes to stick on tea packaging, choose CaoLiao QR Code.
- If you want to generate long images for tea for e-commerce product detail pages or posters, use Chuanger.
- If you prefer a page-flip effect, consider Yunzhan Wang or FLBOOK.
III. How to Create a Tea Introduction QR Code
Step 1: Access CaoLiao QR Code
On a computer, search for "CaoLiao QR Code," enter the official website, click on [Template Library], and select tea-related templates from the library.
Step 2: Modify Template Content
Enter the introduction page of the "Tea & Beverage Introduction" template, click the [Use Template to Generate Code] button in the upper right corner to enter the editor page. Replace the template's tea name, price, product name, and other information with your tea's details. Upload promotional videos or brewing tutorial videos for your tea, and add graphic and textual introduction content.
Step 3: Generate the QR Code
After modifying the content, click the [Generate QR Code] button. The system will automatically generate a QR code image, which can be downloaded and used directly. To better match your tea packaging style, you can further beautify the QR code image, such as adding your company logo or changing the QR code's colors to align with the packaging's aesthetic. For beautified QR code images, it is recommended to download them in PNG format for easier later layout and design.
IV. More Applications
Beyond information display, QR codes can be integrated with tea testing reports, certificates, and other information to form traceability information displays. Upgrading the QR code into a "Digital Tea Stele" allows consumers to scan and view the complete lifecycle carbon footprint of that batch of tea. This ESG (Environmental, Social, and Governance) practice not only helped obtain B Corp certification but also attracted procurement from 23 multinational companies.
