Case Sharing: How Everyone Uses QR Codes to Display Product Information

Original: https://cli.im/article/detail/1874

Many of our users are leveraging QR codes to enrich their product information, better showcase their product advantages, and enhance business opportunities. Let's take a look at how everyone is using QR codes!

QR Codes on Product Packaging

I am a designer at Xinjiang Purui Tianhua Packaging Co., Ltd., primarily responsible for designing fertilizer packaging. QR codes allow us to include information not available on the packaging, edit images and videos, and update content in the backend at any time. Information-rich designs help build greater trust with our customers.

Product E-Catalogs

I am a designer at Zhenjiang Omensi Curtain Mall. We attach QR codes to product samples and sometimes share them on social media. The main purpose is to create e-catalog QR codes for our products, eliminating the need for printed sample catalogs and reducing costs! It also allows customers to learn about our products more quickly, which is very practical.

Product Introduction QR Codes

I am the Marketing Manager at Shanghai Kaihe Technology Co., Ltd. Previously, product materials were mostly printed brochures, but these have become increasingly inconvenient for distributors and customers to obtain and carry. Frequent content updates also necessitated reprinting, leading to significant waste. As a result, we decided to use QR codes to create product information materials, which we now use in various scenarios:

1. Retail stores: For displaying and selling products. Scanning the QR code provides product information, reducing the need for printed advertising brochures.
2. National distributors: Facilitates sales personnel in accessing information and improves communication efficiency.
3. General consumers: Scanning the code allows them to view products and understand their usage.
4. Product organization and archiving: Content can be updated and modified as needed.

Using QR codes also makes it easier for distributors to forward and share products. Compared to directly using manufacturer e-store or official account QR codes, using CaoLiao QR codes alleviates distributors' concerns about customers being redirected to the manufacturer's own stores, eliminating worries about competition with the manufacturer's direct sales.

Gift Promotion QR Codes

I am the Sales Manager at Shanghai Huici Home. We are a supplier in the gift industry, specializing in gifts, premiums, promotional items, and welfare products, including both sample and custom products. While custom products are made according to client specifications, sample products have always been a challenge because presenting product information effectively is difficult. We have numerous images for product introductions but cannot simply send them via WeChat. We tried uploading these images and text to online stores, but many clients don't require them to be listed online. Moreover, randomly sending links is often disliked, as clicking them may redirect to an app or browser—actions that older clients may find difficult to perform.

Now, by creating product QR codes and sharing them via Mini Programs or adding QR codes to promotional images, clients can directly view product parameters and detailed images. This eliminates the need to send dozens of messages and unfamiliar links. When clients request product information, they can easily open and share the QR codes themselves.

Sample Display QR Codes

I am the Operations Supervisor at Zhejiang One Bee Supply Chain Management Co., Ltd. We have a showroom with thousands of samples. Due to the vast product variety, sales personnel cannot memorize all the specific details, such as prices, for every product. Therefore, each product needs to have its introduction clearly labeled.

Now, we attach a QR code to each product. When clients come to learn about a product, sales personnel can scan the code with their phones to directly display detailed content, such as price, specifications, and packaging details—all the information we want the client to know. This saves time spent searching for product information, improves efficiency, reduces error rates, and enhances our professional image.

Product Price QR Codes

I am the head of Wuhan Saibei. Our company produces a wide variety of products in large quantities, which often leads to confusion about unit prices and causes unnecessary issues. We previously used standard price tags, but this method often resulted in quoting prices that were either too high or too low when the cost price was forgotten, affecting sales.

Later, we implemented QR codes for all products, recording details such as product name, specifications, cost price, selling price, and manufacturer in the code. When needed, scanning the QR code provides accurate information. Additionally, password protection prevents clients from accessing the content after scanning.

I find another great feature of CaoLiao is the ability to generate QR codes in bulk efficiently. The operational mode also makes it convenient to perform batch modifications after the QR codes are created.

More QR code application examples are continuously being updated. If there's specific content you'd like to see, feel free to leave a comment below and let us know!