Whitepaper on Digitalization of Content in Industrial Manufacturing

Original article: https://cli.im/article/detail/1964

In 2022, under the shadow of the pandemic, traditional industrial brand marketing strategies heavily reliant on offline exhibitions have been severely impacted. Industrial clients increasingly adopt digital and diversified methods to obtain information, no longer passively relying on sales representatives' offline introductions. This poses new challenges to industrial brands' marketing approaches, content quality, and organizational collaboration models.

"The digital transformation of industrial brand marketing content" has evolved from an optional consideration to an imperative requirement. We interviewed 179 mid-to-senior managers from medium and large manufacturing enterprises: 99% believe digitalization is an unstoppable trend, while over 87% acknowledge their enterprises' current digital content capabilities require improvement.

Content digitalization in manufacturing demands systematic knowledge integrating technical and liberal arts expertise, along with pioneering explorations and active knowledge sharing. This report is compiled to address these needs.

2022 Industrial Manufacturing Content Digitalization Whitepaper - 26 Pages