CaoLiao QR Code Named China's Best QR Code Application Platform

Original: https://cli.im/article/detail/2201

Recently, the 7th China Industry Informatization Awards and the 2015 China Industry Informatization Development Summit Forum were held in Beijing. CaoLiao QR Code was honored with the "2015 China QR Code Industry Best Application Platform Award."

CaoLiao QR Code is a professional QR code service platform in China, accounting for over 80% of the total QR codes generated nationwide. The source of CaoLiao's market share is straightforward—"free." Its free dynamic QR code system may seem simple, but it offers comprehensive basic functions that fully meet the QR code needs of most enterprises. The simplicity of the product makes it easy for users to adopt, enabling rapid dissemination through the internet and word-of-mouth.

Starting in 2014, CaoLiao began to focus on the professional QR code service sector. Leveraging its mature backend system (CaoLiao c3 engine), it started providing industry-specific QR code application solutions, gradually accumulating a group of long-term, cooperative partners. Currently, CaoLiao has over 20,000 paid enterprise users, including companies such as Hayao, Hisense, Philips, SF Express, ICBC, China Resources, and Abbott.

According to CaoLiao, its philosophy is to help customers solve problems with simple and user-friendly QR code products. For example, ICBC uses CaoLiao's enterprise codes to present its corporate image more intuitively to users while successfully promoting its services on mobile platforms. Hayao utilizes QR codes on pharmaceutical packaging for new media marketing—consumers can scan the QR codes to verify product authenticity, access purchase links, and connect with after-sales services immediately. CaoLiao has also developed a comprehensive QR code system for Hisense, interconnecting products like TVs, refrigerators, air conditioners, mobile phones, and tablets through a cloud platform. This allows users to scan QR codes for product introductions, targeted marketing, and membership management services.

Currently, CaoLiao's QR code applications can only be generated through its WeChat Official Account and desktop website, lacking a mobile app for direct operation. With users increasingly favoring mobile devices, the absence of a mobile client is a limitation of CaoLiao's current product offering. If CaoLiao can address this shortcoming in the future, it will enhance user convenience and further solidify its leading position in the QR code market.

Event Overview

The China Industry Informatization Awards and the 2015 China Industry Informatization Development Summit Forum were jointly organized by the China Computer News, China Informatization Promotion Alliance, and China Computer Industry Association. The awards were determined by industry experts from the event's organizing committee, combined with votes from users and readers. Since its inception in 2009, this event has become one of the most renowned award ceremonies in China's industry informatization sector.

Source: PCPOP